Top Strategies To Boost Local Rankings |
Posted: July 31, 2017 |
Recent changes incorporated by Google include the reduction in the number of local listings. From a generous listing of seven different businesses, the numbers have shrunk to a miserly three. This makes it all the more important to improve ranking with local SEO; you need to move the needle of your local listing to feature on top of the SERP. Moving up the local pack listings involves a few strategies that are mandatory to taste success and move into the prized top three positions. We cut to the chase with the best ideas that need to be implemented.
Having a physical presence in the city that is searched If, you happen to offer services targeting a particular city, but if you are not physically present at that location, then you are looking at a wall. There really is no way you can circumvent this requirement. Even the biggest marketplaces have come round to accepting this reality and have established service centers in single or multiple geographical areas to feature in the Google local listings. Therefore, you ideally need to be physically present or represented in the targeted city with a small office.
Uncluttered categorization To improve ranking with local SEO you need to be categorized right. Your business cannot really expect to hit the top three on the local listing if you have been wrongly categorized. The search engine should typically be presented with a field that states your category clearly. This will ensure that you pop right on top of local listings when a user launches a search, provided, of course all other aspects fall into place.
Local citation building & Expertise user interaction Creating a Google local listing and categorize it properly is not enough to make your business listing to appear on the top 3 local pack search results. You need a solid local citation for your website and analyzing your competitors which can only be achieved by a reputed SEO company in your locality who can create the required plans of action to get on. A healthy user interaction is the best thing to publish on the web, so be sure to response and reply in the best way to the reviews and grievance of your customers. So when a user searches for the specific services in a certain geographical location your business listing will pop up on the top 3 positions in local pack result for the same service or category of the searched term.
Inclusion of product or service keyword in the business name This can be a perfectly legal exercise, given the fact that registrations for businesses in India demand the inclusion of the product or service in the business name. This could come as a huge boost for your business, without having to actually try hard or indulge in SEO that is considered as black hat in organic search engine optimization. By carefully crafting the product or service tag in the business name similar to the index for local search, you can feature at the top of the listings easily.
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